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1. Marketing campaigns sometimes miss the mark. Nivea launched a campaign featuring an African American male that went viral and the company was forced to issue an apology. Fleet Laboratories was forced to do the same when an ad campaign targeting different female segments offended women across the board. Has a marketing campaign ever offended you on any level? Give a specific example.
2. In what generational cohort do you belong-Millennial, Gen X, Baby Boomer, or Silent Generation? Discuss the way companies target your specific generation. Use a specific company and their marketing tool.
3. Kotler and Keller's Marketing Insight "When Less Is More" details Royal Phillips Electronics discovery that their products were difficult to use (p. 339). Discuss the last product or service you purchased that did not perform or deliver as expected, the result of your frustration, and your willingness to purchase this product again.
Prepare a management action plan (MAP) addressing a specific healthcare problem or scenario.- Clarify the Problem or Opportunity for Improvement (OFI).
Deliberate how 7-Eleven's advanced technology allows its stores to satisfy customers more efficiently than they could before.
When creating activities on node, and after finding the critical path for a project, if you need to crash a project, can you only choose time reductions from the critical path/paths?
How would you use the scientific method to identify the problem for the Michelin company and describe whether using the scientific method is helpful for identifying the safety issue.
Case Study: Determining the Likelihood and Impact of Occurrence
effective leadership through communication stylethink about someone in your workplace whom you consider to be an
Describe the fallacies, consistencies, and inconsistencies that emerged from Terry Little's leadership tactics, geared toward inspiring the team to greater heights. Construct an argument for how you would have acted differently than Terry Little a..
Analyze each of the key proposal preparation documents discussed in Osborne's "Developing a Proposal Preparation Plan" and recommend at least one additional document that would help you analyze customer requirements.
One of the key concepts in project management is to learn from previous projects. Considering this class as a project, what are three (3) important lessons you have learned about project management?
Complete a brief management analysis of health prevention initiatives, cost containment strategies, quality improvement, and population health focus as they relate to managed care
Write a summary in PowerPoint presentation format with notes of five fundamental practices in Kouzes and Posner's leadership model showing their adaptability and continued relevance to today's environment.
Farmer stated that he would leave the tractor in his front yard, and Lykins agreed that an employee would pick up the tractor within a few days. On Wednesday, the tractor was stolen from Farmer's yard. Lykins asserts that Farmer is liable to pay f..
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