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Instructions
Read chapters 1 (Operations Management) and chapter 2 (Operations Strategy) of your textbook Essentials of Operations Management. Based on your reading of the module text and your experience (both professional and personal).
Prepare a short summary (1000 words maximum) of your understanding of the Role of Operations Management in today's business world.
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What are the major differentiation strategies followed by global, international, multinational and multi-domestic companies for operations management areas. Please indicate these from low to high levels for cost reduction and response time in diff..
Think about the pricing methods described inof Kotler/Keller--markup pricing, target return pricing, perceived-value pricing, going-rate pricing and auction-type pricing. As a consumer, which do you prefer to deal with and why??
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