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Discuss the issues that influence channel strategy. When determining marketing channel strategy, the channel manager must determine what market, product, and producer factors will influence the choice of channel. The manager must also determine the appropriate level of distribution intensity. Intensive distribution is distribution aimed at maximum market coverage. Selective distribution is achieved by screening dealers to eliminate all but a few in any single area. The most restrictive form of market coverage is exclusive distribution, which entails only one or a few dealers within a given area.
1. Decide which distribution intensity level-intensive, selective, or exclusive-is used for each of the following products, and explain why: Piaget watches, Land Rover sport-utility vehicles, M&Ms, special edition Barbie dolls, Crest toothpaste
2. Now that you have a basic channel structure for Scoops (from question 3.3), form a team of three to four students and list the market, product, and producer factors that will affect your final channel structure.
Use what you have learned in this course to analyze the decline of OfficeMax in the office-supply industry to its buyout by Boise Cascade Corporation. What alternative strategy might have prevented its decline
Effective strategic management
What is strategy implementation.
Write a minimum of ten pages about strategy evaluation. You are aware that strategic management involve three phases namely.
Explain the basic steps in the planning process. Describe the steps in the decision-making process and predict how the personal attributes of the manager influence decision making.
Now that you have completed the internal and external audits for the company you chose for this project, use the information to create a list of strategic objectives. From these objectives, generate a list of strategy alternatives.
Description Marks out of Wtg
Suppose you are the CEO of Nike and the world is coping with an economic recession. Please give an example of why you would change the corporate strategy and what changes you would make for what reason.
Requirement of calculating ROA for the figures available on the Balance Sheet and the Income Statement; years 2014 to 2017 - You need to use the facts and figures about the industry as presented in the case study. The research for this assignment s..
What is the geographical spread of your potential participants - are there any specific inclusion criteria for selecting participants?
Determine the basic components of a strategic information system (IT) plan within health care organizations. Next, specify the main roles of leadership team-including Chief Information Officer (CIO) and Chief Financial Officer (CFO)-in the process..
Identify the major components of the strategic management process. Discuss how these components work together to create value for the organization.
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