Third (40-49%) Indication of some understanding, but poor application of ideas. Minimal referencing. Generally weak structure. Generally descriptive work with limited evidence of a critical consideration of ideas. Inadequate referencing. Weaknesses in structure, spelling and grammar. Evidence of good understanding of issues, but crudely applied. Work indicates some critical thinking, but tends towards description. Argument may be unbalanced. Poor structure and presentation Fail (below 40%) Irrelevant or poorly analysed material. Indication of weak grasp of concepts. Inadequate structure. Poor grammar and spelling. Uncritical. Poorly referenced. Argument indicates little use of relevant literature. Chaotic structure and generally badly written. Poorly referenced and suggests inadequate exploration of relevant literature. Chaotic structure and generally badly written.

Lower Second (50-59%) Evidence of understanding and independent reading. Adequate referencing, but some unsubstantiated material. Weaknesses in spelling, structure & grammar. Reasonable understanding of the relevant concepts, but some inconsistencies in application. Arguments are referenced, but disjointed. Poor structure, spelling or grammar. Clear grasp of concepts and some critical application. Appropriately referenced and relevant argument. Reasonable structure and syntax. Well presented

Upper Second (60-69%) Sound understanding. Well written and relevant argument. Appropriately referenced. Critical consideration of relevant ideas. Arguments are precisely defined and appropriately referenced. The work is structurally sound and well written. Ideas are critically applied and coherently presented. Evidence of wide reading and some originality. Well referenced

General guidelines for standards expected at different levels of study. Grade Level 4 Level 5 Level 6 First (70% or above) Thorough understanding of relevant ideas. Clear and well referenced argument. Coherent structure. Ideas critically analysed. Argument is clear, succinct and well supported. Evidence of a wide range of reading and some independent thought. Critical work evidencing excellent synthesis and application of ideas. Work is exceptionally well constructed and presented.

Recommendations Have you provided no less than two recommendations? Do your recommendations link with your previous arguments and issues you addressed? Do they show how a positive visitor experience has been created? 15 marks Support through relevant literature Have you used relevant sources (e.g. journal articles, books, annual reports, industry reports etc.) to back up your arguments? Have you used a range of reliable sources? Have you used appropriate citations throughout the text? 15 marks Presentation Have you formatted the assessment according to the guidelines given? Have you provided an appropriate title and appropriate headings? Is the assignment well written? Does the report follow a clear structure? Have you included your abstract, table of contents and reference list? Have you correctly applied Cite Them Right for your citations and reference list? 10 marks

Company analysis Have you provided background of your chosen organisation? Have you undertaken a comprehensive critical analysis of your chosen organisation? Have you discussed and critically evaluated relevant mega-trends and demands in your chosen sector? Have you provided relevant statistics? Have you ensured the analysis is focused on your chosen organisations and provides a critical discussion of the main characteristics and trends of the sector? 30 marks Addressing issues from your analysis Have you built your arguments based on the analysis? Have you provided clear solutions to the opportunities and operational challenges you have identified? Have you presented aspects and measures that are already in place (these could be supported by examples) as well as your own recommendations? Have you included different management functions, e.g. marketing, product development, support services etc.? 15 marks

12. Assessment Criteria: Specific marking criteria for this assignment Project/Report Plan Have you produced a clear and logical project plan that states an aim and objectives?Have youcommunicated ideas, thoughts and information and integrate the mega trends, demands, operational/management challenges and opportunities of your chosen tourism sector and organisation with academic concepts? Have academic and industry sources been included?Does it show a clear and logical focus of the report? 10 marks Abstract Does your abstract summarise your assignment? Does it include your findings and key recommendations and conclusions? Is it of appropriate length (max. 250 words)? 5 marks

Word count: Your word count should not include the abstract, citations and reference lists. You should provide your word count on the front sheet. Exceeding the word count by more than 10% (below or above word count) will result in a penalty.If your work is significantly shorter, then you will probably have failed to provide the level of detail needed.

Your report must be presented in a report format. You must include: The assessment feedback sheet A title page, an abstract (250 words maximum), a table of contents and a reference list. Please place these four items on a separate page each Insert the assessment feedback sheet before you begin with your work The title page should contain a suitable name for your report, the module code and name, your student number and submission deadline. For late submission please also note if you have applied or are planning to apply for extenuating circumstances. Your table of contents need to have numbered headings and sub-headings and needs to show on what page each section starts. Do NOT number your abstract, table of contents and reference list. Font style: Times New Roman or Arial, Size: 12 Allow 2.0 line spacing The page orientation should be ‘Portrait’ and the layout ‘Justified’ Pages should be numbered Your student number should be included on every page Please ensure that you name DOES NOT appear on the script.

As a student you will be taught how to write correctly referenced assessments using UEL's standard Harvard referencing system from Cite Them Right. Cite them Right is the standard Harvard referencing style at UEL for all Schools apart from the School of Psychology which uses the APA system. This book will teach you all you need to know about Harvard referencing, plagiarism and collusion.The electronic version of “Cite Them Right: the essential referencing guide” 9th edition, can be accessed whilst on or off campus, via UEL Direct. The book can only be read online and no part of it can be printed nor downloaded.

We strongly suggest that you try to submit all coursework by the deadline set as meeting deadlines will be expected in employment. However, in our regulations, UEL has permitted students to be able to submit their coursework up to 24 hours after the deadline. The deadline is published in this module guide. Coursework which is submitted late, but within 24 hours of the deadline, will be assessed but subjected to a fixed penalty of 5% of the total marks available (as opposed to marks obtained).If you submit twice, once before the deadline and once during the 24 hour late period, then the second submission will be marked and 5% deducted.This rule only applies to coursework. It does not apply to examinations, presentations, performances, practical assessments or viva voce examinations. If you miss these for a genuine reason, then you will need to apply for extenuating circumstances, or accept that you will receive a zero mark.