Reference no: EM13119465 , Length: 1500 words

The British Phonographic (Recording)

Industry is comprised of record labels that produce, promote, and distribute recorded material mainly for home use. There are about half a dozen major record companies covering 80% of the market and thousands of independent labels making up the rest. The large companies are responsible for signing up artists, handling technical aspects of recording, securing distribution and promoting the recordings. The following table reports the distribution of profits (on a per disc basis) for different steps in the vertical chain for music compact discs:

Use the Porter's five forces framework to explain this pattern. Discuss possible profit-maximizing business strategies that artists, record companies, and retailers may wish to pursue.

This essay is required to be written as a report with recommendations based on the above scenario. Your essay should not contain sections or any note form writing. The introductory paragraph(s) should indicate the nature of the argument to follow, and there must be a clear conclusion leading from the main body of the essay. Diagrams must be used. All diagrams must be labelled and fully explained within the text. The essay must be typed with lines double spaced. The essay must include a bibliography, which indicates all material consulted in writing the text.