Discuss how contextual changes in technology

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Reference no: EM132117918 , Length: 4

Assignment -

Case - General Electric Medical Systems, 2002.

Case Discussion Topic -

Discuss how contextual changes in Technology and Customer Behavior combined with Macrotrends for the 4 products on the prior chart.
Account for price pressure and the goals of Healthymagination: 15% price decrease, 15% increase in quality, 15% more access.
Should Tom Gentile give Green Light or else HALT each of: Help Echo, TEEmax, UltraLipo and Omega. Why? Assess margin, quality and market size for each.
See PIMN (portfolio investment map) on the next chart for context.

Other things to think about as the case is prepared:

How big is the market and how much can be penetrated?

What is the gross margin?

What is the gross margin times the number of customer I can penetrate?

Is the total gross margin greater than the investment?

Requirements -

3-4 Pages.
Summarize
Use charts, diagrams, bullet points and analyses
Draw a conclusion and back it up.

Reference no: EM132117918

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len2117918

9/20/2018 4:41:35 AM

Total Pages 3-4 Only. Regarding - Must Upload a 2-4 page report as a PDF file reporting on the case. The page limits are strictly adhered to and must include all cover pages, figures, diagrams and references. Reports that demonstrate use of tools and analysis, and that show illustrations, charts, tables and diagrams are preferred over all text. No cover page. Additional information to help: The focus is showing analysis using tools similar to those in the GE Case. Use the tools with good commentary. These four products are the focus. Through analysis, your task is to analyze the factors: The Product, Market Segment, Distribution Mechanism, Profitability, and Probability of Success.

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