Reference no: EM131337206
Assignment: Strategic Planning & Marketing in Health Care
Database Marketing
This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. Database marketing centers on gathering customer-based information such as gender, age, occupation, and lifestyles. As an example, to better understand the wants and needs of patients and their families, the Happy Valley marketing director monitors activities on the long-term care center's web page. Data is collected regarding specific links viewed such as activities, skilled care services offered, and physical therapy. If a certain link is viewed more than other links, this could indicate to the marketing director that potential patients and their family members prefer specific amenities or services. Those amenities or services would then be marketed as a priority for the organization. Considering the marketing plan for your chosen healthcare organization, construct a three- to four-page paper in which you:
Describe your understanding of database marketing and how it could potentially be applied to your marketing plan for the Final Project.
Discuss the benefits and drawbacks of using database marketing.
State the ethical, legal, and HIPAA issues that need to be considered.
Articulate reasons why you would implement or exclude the use of database marketing in your marketing plan for the Final Project.
The paper
Must be three to four double-spaced pages in length (not including the title page and references page) and formatted according to APA style as outlined in the Writing Center.
Must include a separate title page with the following:
Title of paper
Student's name
Course name and number
Instructor's name
Date submitted
Must use at least three scholarly sources in addition to the course text.
Must document all sources in APA style as outlined in the Writing Center.
Must include a separate references page that is formatted according to APA style as outlined in the Writing Center.
Attachment:- Guidance.pdf
|
Law firm is contemplating unorthodox project
: A law firm is contemplating an unorthodox project of the selling of a machine today that will result in an immediate inflow of $450. Without the use of the machine the law firm will incur an annuity of outflows of $73 per year that begin at the end o..
|
|
Analyze the key opportunities and threats
: We are focusing on SWOT. In order to complete a SWOT, we are required to identify and analyze the key opportunities and threats in the external environment. Then, we need to identify and analyze the company's key strengths and weaknesses (intern..
|
|
What is chance that the project will have a positive npv
: The Carthage Sceptre Corporation is evaluating a possible investment.- What is the chance that this project will have a positive NPV at least equal to $1,000,000?
|
|
Target markets served by the business
: Cover the history of the business, the nature of the business, the main target markets served by the business, the objectives set for the next five years, the original vision and mission set for the new venture by the entrepreneur. Use analytical ..
|
|
Discuss benefits and drawbacks of using database marketing
: MHA626- Describe your understanding of database marketing and how it could potentially be applied to your marketing plan for the Final Project. Discuss the benefits and drawbacks of using database marketing.
|
|
Considers the required rate of return of the project
: S. Miller is looking to expand an existing project. The expansion requires an immediate outflow (an investment today) of $85 million. S. Miller anticipates that the project will generate one future cash flow of $155 million that will arrive at the en..
|
|
What risk adjusted rate of return is appropriate
: The risk-free rate is 7 percent and the market risk premium is 7.4 percent.- Super Muench wants to know what risk-adjusted rate of return is appropriate for investments in its retail outlets.
|
|
Two non-standardized processes
: Write a 1,050-word paper to assess and resolve resistance to process change. Identify at least two non-standardized processes in your own organization or one you are familiar with that can be documented.
|
|
What is the company new cost of equity
: Gamer Co. has no debt. Its cost of capital is 10 percent. Suppose the company converts to a debt–equity ratio of 1. The interest rate on the debt is 7.1 percent. Ignore taxes for this problem. What is the company’s new cost of equity?
|