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Answer the following questions (be sure to relate to the group project when explain the terms) One and a half to Two pages for each. 1.____ Explain the difference between informational ads and transformational ads. 2.____ List six benefits and disadvantages an advertiser will experience by incorporating magazine media into the creative mix used for advertising 3.____ Define/ describe/ and give examples for the two dimensions needed for great advertising 4.____ List six benefits an advertiser can receive by incorporating newspaper media into its creative mix. 5.____ Define/Describe/ and give examples for the potential problems with visual media 6.____ Describe five different types of headlines used in advertising and described in 7.____ Describe typography and the four important criteria for selecting typography 8.____ What are the advantages/disadvantages of using online advertising 9.____ Compare/Contrast reach and frequency in advertising 10.____ When is TV advertising a good decision ? 11.____ Name any four rules of the layout that an artist must follow when creating an ad.
Identify three 'interviews' or biographical accounts of Australian CEOs, business or third sector leaders from the Australian news media, a professional management journal or management-related magazine - how each leader's practice of leadership im..
Discuss on the topic of global language and form a report
Describe the selected company including but not limited to its size, industry, main products / services and target market, and objectives.Create an inventory of the company's existing social media platforms including name, type, and general descri..
Is there an enforceable contract between Samantha and Julie?- Is promissory estoppel relevant to Samantha's dispute with Dave from ‘Outrageous ?Costumes'?
1. a has the following three characteristics it is a source of competitive advantage it has applications in a wide
Describe how a researcher establishes the predictive validity of a measure.- What is meant by the reliability of a measure?
Channel conflict is inevitable given the complexities of today's markets. What are some of the underlying causes of channel conflict? Discuss some of the means available to the channel manager for detecting and managing channel conflict.
Mktg305: Identify the problems. Teaching cases are typified by the presentation of a problem, or sometimes multiple problems, for the reader to systematically solve through the case analysis process. After initially reading or skimming the case, y..
Describe the main differences in age structure at 2013 between South Australia and the Northern Territory, and briefly discuss the relationship between population age structure and consumer behaviour.
Which of the following is NOT a characteristic of customer-driven marketing? Which of the following statements is true about creating customer loyalty and retention? Which of the following is true with regard to strategic planning? Which of the foll..
For targeting new customers, examine the advantages and disadvantages of using these social networks compared to search engine advertising.Provide specific examples of products that lend themselves more to social networks than to search engine adve..
Research press coverage and the Internet to collect information on the current status of the project.- What are the successes and failures to date?
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