Different versus goods and services marketing

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Reference no: EM131104785

Some services marketers strongly maintain that service marketing is fundamentally different from goods marketing and that different skills are involved. Some traditional goods marketers disagree, saying, “good marketing is good marketing.” Take a position: Goods and services marketing are fundamentally different versus Goods and Services marketing are highly related.

Reference no: EM131104785

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Different versus goods and services marketing : Some services marketers strongly maintain that service marketing is fundamentally different from goods marketing and that different skills are involved. Some traditional goods marketers disagree, saying, “good marketing is good marketing.” Take a pos..

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