Differences among customer relationship management

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Reference no: EM132198819

1. Why was IKEA’s initial entry into the United States not as successful as its expansion across Europe? What steps did the company take to turnaround its American business? What lessons can be learned from this?

2. What are the differences among customer relationship management, supplier relationship management, and employee relationship management?

3. In several web pages or content sites, what ad formats are used. Do they conform to IAB guidelines? (Links to an external site.)Links to an external site. Go to the same page on a mobile site and compare. Were there differences, and why do you think so? Are any of the advertisers using Mobile Rising Stars, and which ones? Discuss the effectiveness of these ads.

Reference no: EM132198819

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