Reference no: EM132196836 , Length: 1000 Words

Assignment - Development of Prototype of B2C E-commerce Website

Task description

You will develop a prototype (front end) of B2C e-commerce website for Hal's Hardware based on the case study.

This assignment includes 2 parts:
• Assignment2-1 is a system analysis and prototype design document.
• Assignment2-2 is a prototype of the website according to Asignment2-1, which may not fully operate.

Objectives

Assignment 1
• You should outline the business background and its customers/visitors, and the aim of developing the website.
• You should do
o SWOT analysis for business analysis
o Audience analysis for website usability
o Other analysis, such as risk analysis for security requirements, scope analysis for further/later development, etc.
• You should determine the objectives to develop the website according to the above analysis. The objectives include
o Online marketing - You should determine and discuss a marketing strategy in the context of the website.
o Online sale/purchase - You should categorize the products. Visitors can complete purchase from viewing a catalogue through to receiving order confirmation.
o Customer centric design - You should analyse the targeted visitors, and develop solutions for usability, accessibility, interactivity, personalization, etc.
o Trust creation and maintenance - You should outline and explain types of trust that are relevant to the website.
o Other objectives, such as implementation of security, recruitment, special e-commerce environment, new e-payment system, etc.

• You should develop your solutions (functions, features and/or components of the site) for the above objectives. You should recall effectiveness factors in Assignment 1. For example, catalogue, shopping cart and transaction processing are the basic functions for online sale. Business information, customer support/help, security statement, privacy policy, virtual community, etc. are examples for one or more objectives. Relating current technologies, such as Web 2.0, mobile technology and artificial Intelligence, will be a bonus. You should try to avoid functions, components or features that annoy the visitors.
• You should use a concept map to summarise the relationship among the above aim, objectives and solutions.
• You should design the website according to the above analysis, where
o You should use a diagram for organisation of files in appropriate folders,
o You should use a navigation map for hyperlink structure design, and
o You should use story boards for web page design. You should organise contents logically in a report style document.
You can revise or update the analysis/design document after it is submitted initially, and submit the updated version of Assignment2-1 together with Assignment2-2. In the updated version, changes must be highlighted or indicated clearly. Significant changes to the original analysis/design indicate a poor original analysis/design, and therefore you can't get additional marks from the revision work.

Assignment 2

You are required to build the prototype according to Assignment2-1 in HTML by using Microsoft Expression Web 4 or another authoring tool.
• Your website should completely and accurately implement the design in Assignment2-1.
• Your website should be user-friendly according to customer centered design.
• Hyperlinks in your website should be intuitive and functional. While programs for the back-end processing are not required, the site should explain the back-end processes, where appropriate. For example, you designed to include a search function, which allows a visitor to enter keywords and click a button or use the Enter key to activate a search. Although the search function may not actually operate, the site should respond with a dummy search result, or provide an explanation about what happens.