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Develop a written marketing plan for the new product

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Reference no: EM13889820

As a group you will develop a written marketing plan for the new product or service that you have been working on throughout the semester, your plan will consist of the following information:

1. Executive summary

2. Situation analysis

3. Market-product focus

4. Marketing program strategy and tactics (4Ps)

Follow the guidelines and suggestions in the book associated with the marketing plan for internal use.

Reference no: EM13889820

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