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You are asked to help in setting the subscription rates of a monthly magazine. As expected, the major component of cost is fixed or sunk; so we ignore it in what follows. Variable cost including printing, shipping, and mailing comes to $30 per year per subscriber. The publisher has an extensive data set suggesting that annual magazine subscription demand is: D = 100 - p. Here p is the price of an annual subscription.
SHOW ALL EXCEL FORMULAS AND INPUTS FOR SOLVER (QUESTION #3)
1) If the publisher sets p = 47 what will her profit be?
2) Write down an algebraic expression for total profit to the publisher as a function of p.
3) Use SOLVER to compute the profit maximizing choice of p.
4) Suppose the magazine has another source of revenue: advertising. Consumers do not care about the amount of advertising contained in each issue, but advertisers care about the number of subscribers. For every subscription purchased, the magazine gets $20 in advertising revenue. Taking into account the revenue from advertising, should the publisher lower or raise its annual subscription price p? What should the new profit maximizing level of p be?
Microsoft's Window 8 software product is considered the standard operating software worldwide for pc's. Thus, Microsoft can be thought as a type of: (a). Duopoly (b) monopoly (c) utility (d) free good.
article analysisinstructionsread the article titled christmas egg shortage expected after bird flu outbreak by jared
To begin your thread for a particular module, open the Key Terms document posted within each module, and select one of the key terms that interests you - Disccuison board on Managerial paradigms: ethnocentric, polycentric, and geocentric
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Assume that the aggregate demand curve is P=120 - Q, where P is price level and Q is real output. If the short-run aggregate supply curve
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