Determine which strategy is most likely to benefit the firm

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Reference no: EM132201479

Dr. Pepper Snapple Group 2011: Fighting to Prosper in Highly Competitive Market. Please respond to the following:

The study outlines six specific strategies that the firm has chosen to support its strategic direction.

The six strategies that were developed were as follows: (1) “build and enhance leading brands” (2) “focus on opportunities in high-growth and high-margin categories” (3) “increase presence in high-margin channels and packages” (4) “leverage the firm’s integrated business model” (5) “strengthen the firm’s distribution channels through acquisitions” and (6) “improve operating efficiency”

1) Determine which strategy is most likely to benefit the firm. a. Explain your rationale. 2) Briefly outline at least one other strategy the firm could take to support its strategic direction. a. Illustrate why this new strategy would be successful.

Reference no: EM132201479

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