Determine the most effective advertising medium for company

Assignment Help Marketing Management
Reference no: EM13729060

Assignment : Promotional and Advertising Strategies

Select one (1) of the following categories of products to research: sports apparel, automobiles, home furnishings, or televisions. Use the Internet to research at least two (2) companies within the selected product category. Take note of the leading companies in this product group, as well as the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use.

Write a six to eight (6-8) page paper in which you:

Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected.

Recommend two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendations.

Propose two (2) uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Provide a rationale for your response.

Analyze the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives. Suggest two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response.

Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium.

Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.

Reference no: EM13729060

Did you realize at the time that you were being influenced

Did you realize at the time that you were being influenced by the reference group? If so, why did you want to be included in this reference group? If not, what was your unde

Marketing of medical services to insurance companies

Marketing of Medical Services to Insurance Companies You are responsible for marketing laboratory services to various managed care plans in your region. Compare three approach

Can the organization satisfy the demand in the market

What are the major forces influencing demand for this product/service? Is demand of product/service consistent over time? Does the demand fluctuate sharply or in response to

Problem regarding the examples of communications

Compare and contrast how each company approaches marketing. Briefly describe each company and discuss whether each brand integrates differentiation into its marketing commun

Explain how profit works as a signal to the entrepreneur

Describe how free-enterprise economies work and how entrepreneurs fit into them. Explain how profit works as a signal to the entrepreneur. Find and evaluate opportunities to s

What is the pain point and what is the benefit

Introduce the product - who is the user, what is the pain point, what is the benefit (value to the consumer) and what are the "reasons to believe" (features that deliver the

What important challenge facing management of organizations

Reflecting on the focus and content of this course, what is an important challenge facing management of organizations today and how would you go about addressing it? Explain

State your short-term marketing objectives

Create a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd