Designing and implementing an online business

Assignment Help Other Subject
Reference no: EM13932988

Task 1: Individual Report: Designing and implementing an online business

You are to identify small but growing online retailer company based in the UK with a profit of less than £2 million in 2013. As part of your first project , you have been asked to write a report on the following:

Part A:

How can social media be used as a marketing tool to promote product awareness ? You are required to identify the planning and implementation issues the organisation would need to consider to maximize product awareness

Part B:

What are the promotional strategies that you would consider to ensure the success of the organisation.

Some key aspects to consider are: Will customers benefit from the site? What will they need? How can the business be organised to respond to the demands that arise from an online presence? Does the organisation have the right resources, including staff and skills to implement this?


When a business wishes to open up a new online selling channel using a website, a major concern is how customers will pay. Many people visit online retail sites but do not make purchases because of issues in process and concerns over security problems and potentially losing money.

People hesitate to give their credit or debit card details because it means typing the numbers into the computer and sending these details over the web. They feel that not only can the number be stolen easily, but also that their identity and their cash will be stolen.

PayPal is an online secure payments service that is available for both private individuals and businesses that wish to buy and sell online. The PayPal website is

Presentation task:

  • Prepare a 10 minute presentation that details:
  • how the Paypal system works
  • the benefits for an online retailer in using this kind of service
  • Alternative payment services that exist online
  • what a business could include on a website that might reassure potential customers about the use of Paypal to safely make payments via your site

To complete the presentation, please ensure you visit the Paypal website as outlined above and conduct your own further research into secure online payments

Reference no: EM13932988

Relationship between the terms mood and emotion

When a child is conceived and has an XY chromosome type, that child is genetically a boy. Which of the following statements best reflects where his chromosomes came from?

Why did britain switch to a southern military strategy

Why did Britain switch to a Southern military strategy? Why did that strategy ultimately fail? Why was the Constitution a controversial document even as it was being written?

Developing and staging events in a region

"It is important to develop a strategic and co-ordinated approach to developing and staging events in a region. A strategic approach should address issues such as the prolif

Analyze the dual relationships presented in your scenario

A psychologist is seeing a client in therapy. The client tells him she can no longer pay for sessions. He has been struggling to deal with the paperwork imposed by managed c

Difference of water between inside and outside the cell

Consider a spherical cell of radius 8 micrometers. The cell is suddenly placed in a solution of pure water. For simplicity, assume that the cell is a 0.15 M NaCl solution and

Case assignment questions

Case Assignment Questions: 3) Barilla SPA (A)In the environment in which Barilla operated, do you believe JITD would be feasible? If so, which customers would you target next?

Potential causes of depressive disorders

Write a 1,200-to 1,500-word paper discussing: Potential causes of depressive, bipolar, and substance disorders. Treatment methods for depressive, bipolar, and substance disord

The function of the organization

Choose a professional nursing organization that relates to the nursing profession or your clinical practice area. Assuming that you are the chairperson of membership for the


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd