Describes the market as the responsible of entire business

Assignment Help Operation Management
Reference no: EM132184869

The author message is to show that marketing is significant part in any business, so he describes the market as the responsible of entire business. Therefore, Greshham claims that the marketing not promotion and advertising, it is further than that.

The author tries to explain the market function in the business, and he shows the responsibilities of the marketing as part of the product process from the beginning till the end.

Gresham provides support of his claim. First of all, the marketing is important for the product, and the advertising and promotion are the tail end of the end of product life cycle. However, before the product appears in the market, there is a new product, and someone come with a new innovative idea. Therefor, the marketing primary role is to identify the opportunities of the product. Second, the new product has to have a team to design and develop, so the marketing is part of this function, and it plays significantly for the company mission and strategy. Moreover, it is not all the new ideas are profitable, but it needs from the company to take it in research to identify if it is profitable or not.

The author mentions advices for the company. First of all the company has to have skilled employees to develop the product because having good new idea does not mean the company will achieve profit. So the employees have to be talented to help the company to creates and make profit. Therefore, the team has to design the product and the feature from the beginning until the end. Additionally, they must develop strategies for distribution, pricing, positioning, promotion, and training to be successful.

The author ends the article by mention that the company has to follow the trend and try don not loss the market. So the market is competitive to stay long. I think, the author point of few is clear about the marketing function and he proves that the marketing is one of the most important part in the business.

Rewrite this answe by using own words?

Reference no: EM132184869

Compare-contrast entrepreneurial ventures and small business

Compare and contrast entrepreneurial ventures and small business. What can psychologists contribute to improving working conditions so as to reduce the incidence of sexual har

Which forecast appears to be more accurate

Compute MAD for each set of forecasts. Given your results, which forecast appears to be more accurate? Explain.Compute the MSE for each set of forecasts. Given your results, w

Explain osha stating that four types of operations

The level of exposure that would pose a danger to the life of the person exposed, would result in significant and irreversible health effects, or would render the person exp

What is comprehensive or integrated-rural development

Briefly state the economic and noneconomic arguments in favour of land reform in Latin America and the Caribbean. What is comprehensive, or integrated, rural development? What

Participate in the project implementation

Speculate what would happen if a step is not completed in the project management process? What are the consequences for all stakeholders? For example, what would be the potent

What was the labor productivity

Susan Williams runs a small Flagstaff job shop where garments are made. The job shop employs eight workers. Each worker is paid $ 10 per hour. During the first week of March,

Relationship between control process and long term planning

The next meeting of the long term planning team for Galaxy Toys is scheduled for next week. All the VP’s will be there and a report must be given by all as to the viability of

Outlining the components of the program

Illustrate integrative learning in outlining the components of the program, their importance and why the program should be developed. Integrate research from the course text


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd