Describe the communication process for viral marketing

Reference no: EM13173581

1. Describe the communication process for viral marketing. Determine and explain the differences from conventional marketing.

2. Explain why is understanding the target market a crucial aspect of the communication process.

3. Diagram the AIDA concept and explain how these different stages of consumer involvement affect the promotional mix.

4. Discuss the importance of integrated marketing communications. Give some current examples of companies that are and are not practicing integrated marketing communications.

Reference no: EM13173581

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