>> Marketing Management
1. Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it.
2. Identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets.
"This paper highlights the various psychological and personal factors that influence the buying decisions of the consumers. Moreover, the study also demonstrates several means by which the B2B markets differ from the B2C markets."