Describe one model of consumer buyer behavior -social

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Reference no: EM13365237

Describe one model of consumer buyer behavior -Social Factor

Pick one model of consumer buyer behavior below and explain its role in deciding to purchase choclate bars. You must explain how the process works in the real world using your own words.

Select one (1) of the four sets of factors influencing buyer behavior:

Cultural
Social
Personal
Psychological

Describe how it affects the purchase process as it relates to chocolate bars. You must conduct research to support your argument.

Reference no: EM13365237

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