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Assignment - Promotion Mix Strategies
Push and pull promotion are the two promotion mix strategies that marketers use.
For your assignment, you will need to do the following:
1. Describe both the push and pull promotion strategies.
2. Research two companies that are making successful use of both promotion mix strategies (larger companies typically use both).
3. Describe the activities of the companies and why you believe they are successful with their strategies.
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Do not include summary tasks in the network (i.e., 1.3, Ceremony, is a summary task; 1.2, Marriage license, is not a summary task). Do not consider who would be doing the task in building the network. For example, do not arrange "hiring a band" to..
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