Demonstrate an understanding of market segmentation

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Reference no: EM13732050

Write a paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.

Required Elements:

No more than 2100 words

Include demographic, psychographic, geographic, and behavioral characteristics for the target market(s) for your selected company.

A positioning statement for the company with careful consideration of their brand and strategy

Demonstrate an understanding of market segmentation

Apply an understanding of customer behavior to determine target market

Demonstrate an understanding of alignment between company strategy and marketing decisions.

Paper is consistent with APA guidelines.

Reference no: EM13732050

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