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Define the boundaries of the industry

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Reference no: EM131440105

(1) Using SouthWest Airlines as your focal company, define the boundaries of the industry. Start with a strategic group map. Identify the nature of competition in the industry using the Porter Five Forces Model. Evaluate each of the five forces with respect who or what constitute these forces and if they are attractive or not and why? What is your overall evaluation of the industry and what specific strategies would you recommend to your main players?

Reference no: EM131440105

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