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1- Define integrated marketing communications (IMC) and discuss the importance of teamwork in achieving a successful IMC effort. Provide examples of how this concept would apply to a specific organization. Use the Schultz and Kitchen article on "Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study" for reference.
2- Regarding "Make Your Dealers Your Partners," why do you think the Caterpillar system works? Identify characteristics that seem to be unique to Caterpillar and make their system successful. Explain how these unique characteristics contribute to the success of Caterpillar.
Identify and discuss a benefit that NAFTA has produced for the US economy.
How many dozen may be made between 8:00 am and 3:00 pm if only the available equipment is used? What are potential "hot spots" or problems with this process? What are potential solutions?
Can you give an example of successfully using one of the common international compensation approaches - Balance Sheet, Negotiation, Localization, Lump Sum, or Cafeteria?
A major issue facing many states is whether to legalize casino gambling. Suppose the governor of one state believes that more than 55% of the state's registered voters would favor some form of legal casino gambling
A bottling facility with an effective capacity of 40,000 crates per day operates with an efficiency of 85%
As the end of the year comes to a close, the CEO is evaluating Motorola's strategic approach and its ability to produce desired results for the company in the future.
describe how to improve productivity in non-hospital organizations e.g. American Heart Association, Lupus Foundation, Alzheimer's Association etc.
From an ethical perspective, describe how much information is a firm obliged to tell a potential strategic alliance partner about
Are its goals and objectives appropriate? Reasonable? Achievable? What potential issues do you see in the organization's rapid growth?
Describe the importance of learning curves in a services-based operation and how they can be used to increase organization efficiency. Please provide a specific example(s).
A toll tunnel has decided to experiment with the use of a debit card for the collection of tolls. Initially, only one lane will be used. Cars are estimated to arrive at this experimental lane at the rate of 780 per hour.
Discuss setting up valid research designs in a company, work environment.
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