Define and discuss the three primary models of crm

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Assignment 1

Customer Relationship Management (CRM) is focused on identifying profitable customers, retaining those customers, and growing their lifetime value. The aim is to identify and differentiate individual customers and customer groups, use data to determine customer interactions, and determine how to provide customization within a mass customization environment.

Based on the readings for this week, respond fully to the following questions:

1. Based on your understanding of the principles of CRM, why has there been a shift in focus to the customer? How does this shift benefit the organization? How does it benefit the consumer?

2. Effective CMR requires consumers and organizations to establish and develop relationships with each other. What are the characteristics of good relationships? Why is it difficult to sustain relationships? What are some of the barriers to effective relationships?

3. Identify and briefly the keys to successful CRM implementation.

4. Define and discuss the three primary models of CRM: the IDID model; the QCI Model and the CRM Value Chain Model. How are these models similar? How do they differ?

Papers should be four to five pages in length, double-spaced. Use headers to separate major themes or topics. Respond fully. Give examples when appropriate. Be sure to provide your own perspective on each of the questions.

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The paper talks about the Customer relationship management and the benefits derived by the organisations and the customers from such program. it also studies the key characteristics for efficient implementation of CRM program and characteristics of good customer relations. The paper also discusses about the different models of CRM. The paper has been prepared in Microsoft word and is of around 1200 words, with doubly spaced lines.

Reference no: EM131191767

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Reviews

inf1191767

9/4/2016 6:29:14 AM

Much obliged to you for taking an ideal opportunity to address and resolve my worries. You have turned out to be can give only expert and quality exploration service!!! Thank you for the work. I do have more assignments coming your way. Let's just hope for a good grade!

inf1191767

9/4/2016 6:28:59 AM

Sorry for responding late, my system was down. Please can you do it for 4-5 pages (normal requirement by my Professor) I am ready to make the payment. please do care about citations i need 2-3 citations in the paper.

len1191767

9/3/2016 4:36:57 AM

Please I need help asap. it is just to answer 4 questions and it is due tomorrow midnight. Please let me know asap. Thank you No of Pages/Words : 4 - 5

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