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Assignment 1: Marketing Presentation
Directions:
You are to create a professional marketing presentation that includes the details of the marketing mix items below and the background information developed in your international marketing report you created in Module 3. The final presentation will address global marketing issues relevant to the selected company, its product, home country, and the U.S. market, and will evaluate alternative methods of addressing these issues.
Entry from Home Country into U.S.
Topics in your marketing presentation will reflect the course topics, assignments, readings, and research and should include:
Use the following questions to check your work for completeness:
Submit your assignment to the M5: Assignment 1 Dropbox by Monday, June 27, 2016.
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