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Create a new product that would appeal to your market. • Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product. • Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods. • Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process for the company PepsiCo
Discussion #1: Give an academic definition of the term metric (with an in-text citation) and share an example of at least two metrics you are considering for your second MS PowerPoint presentation due at the end of this week.
Which macroenvironmental factors did Tata Motors' consider when adjusting the marketing and manufacturing strategies to achieve success with the more recent Twist and LX models?
Which one of the four segmentation bases and related segmentation variable are best illustrated in the article? Explain how you know. ? Which one of the three basic markets, initiated by business, initiated by consumer, or initated by goverment is be..
In this exercise you will identify and analyze the second of two contemporary ethical issues in the workplace. This issue should be drawn from your personal experience or from news reports.
Deb Bishop Health and Beauty Products has developed a new shampoo
Identify the effect labor laws had on employers and employees in the post-Depression United States. Name the specific laws that affected unions in the United States.
What is an electronic book that can be read on a computer or special reading device? Some are small enough to carry around, while others are the size of a telephone booth.
Describe a situation that would require you to adapt the price of your product or service (a low calorie sugar free soft drink). Provide specific examples to support your response. Discuss differences in pricing strategies for your product or service..
An effective market analysis in a business plan should include
discuss some of the aspects of the transfer of training. What are the primary factors that play a role in the success of the process? How can application of the training objectives be sustained? What are some of the challenges?
Discuss the following points regarding how to identify forces of change and their impact:
Research two companies in the Fortune 500 that offer partner benefits. Compare and contrast the companies as you answer the following questions: How do the requirements for coverage for domestic partners, such as length of the relationship compare wi..
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