Counterfeit goods with counterfeiters

Assignment Help Business Management
Reference no: EM13940181

Introduction "Counterfeiting is said to be the crime of the 21st century." (Cademan, A & Henriksson, R & Nyqvist, V. (2012). The luxury brand market is highly associated with counterfeit goods with counterfeiters attempting to replicate many big name designer brands for example Chanel, Prada, Gucci which are all very exclusive. With the existence of counterfeit luxury brands, it makes it possible for all to be able to wear and replicate the symbolic values that these exclusive brands represent, and all for a cheaper price. This goes directly against what these brands represent which is to create exclusivity to customers by keeping distribution low and prices high. Purpose of Study The purpose of this study is to create a better understanding into whether counterfeit goods decrease the desirability within consumers towards genuine luxury brands and whether counterfeit goods destroy the image of genuine luxury items making them less desirable. This will be answered through a number of mini questions that will aim to answer the research question. The questions are as followed: Do counterfeit luxury goods reduce demand in genuine luxury products? Do counterfeit products lower brand equity? Is the perceived status of luxury brands affected by counterfeit goods?

Reference no: EM13940181

Componentes fundamentales de mercadeo discutidos

1. Selecciona un producto y realiza un análisis del mismo a partir de los conceptos y componentes fundamentales de mercadeo discutidos en las unidades 1, 2 y 3 del libro Funda

The most difficulty with implementing

Implementing Deming's Point 7, Institute Leadership, can be very challenging. Which group of people in a manufacturing or service organization do you think will have the most

Carefully and consider the list of behavioral economic cues

Read the case carefully and consider the list of behavioral economic cues listed in the executive summary (page 7 of 32). Which of these do you consider to be most impactful i

Picture a professional business work environment

Picture a professional business work environment from a few decades ago and compare it to one today. In thinking about all aspects of this work environment, identify what has

Domestic firms have internationalized

Historically, domestic firms have internationalized their operations to seize opportunities or deal with threats, or both. Post  what you think are the operational opportunit

Despite legislation

"Despite legislation, such as the Equal Pay Act, the "gender gap" in compensation continues to exist in the United States.   One potential remedy for this issue is to mandate

Mission and objectives

The overall purpose and objectives of any course project is to allow hands-on instruction and real-world experience. Projects provide an opportunity to actually apply what you

An interesting article on unemployment rate and monetary

Leonhardt, D. (2015, March 7). The New Jobs Report Shows Janet Yellen's Quandry in a Nutshell. The New York Times. Retrieved from: http://www.nytimes.com/2015/03/07/upshot/the

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd