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Please refer to the Consumer Behaviour Audit table on pages of your text book. The group needs to do a consumer behaviour audit for a specific product or service, covering the following aspects:
• Internal Influences on Consumers• External Influences on Consumers• Market segmentation• Product Positioning• Pricing• Distribution• Promotion.
Marking Criteria:
• Introduction • Internal and External Influences on consumers • Selection of the target Market • Determination of product positioning • Structuring the elements of Marketing Mix
a company has preferred stock that can be sold for 28 per share. the preferred stock pays an annual dividend of 5 based
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