Considering the introduction of a new line of products.

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An engineer at the Metal works is considering the introduction of a new line of products.  In order to produce the new line, the company needs either a major or minor renovation of the current platn.  The market for the new line of products could be either favorable or unfavorable, each with equal chance of occurrence.  The company has the option of not developing the new product line at all.  With major renovations, the company's payoff from a favorable market is $100,000, from an unfavorable market $-90,000.  Minor renovation and favorable market has a payoff of $40,000 and an unfaborable market of $-20,000.  Obviously, not developing the new product has a $0 payoff.  Prior to making a final decision the company has contracted with a market researching group to conduct a market analysis to determine for certain if the market will be favorable or unfavorable.  How much is the maximum amount the company should be willing to pay for this accurate information? (indicate to the nearest whole number)

Reference no: EM13292789

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