Conclusion about the profitability of increasing prices

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To conduct an experiment, AMC increases movie ticket prices from $9 to $10 and measured the change in ticket sales. Using the data over the following month, they concluded that the increase was profitable. However, over the subsequent months, they changed their minds and discontinued the experiment. How did the timing affect their conclusion about the profitability of increasing prices? Please show the work needed to understand.

Reference no: EM13868670

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