Reference no: EM13936423
1. Discuss the concept of perceived value and its importance to consumer behavior and marketing. Discuss the theory and then give practical examples of how customers perceive various brands and how this impacts on their behavior.
2. To evaluate an organization's Strategic Business Units (SBU), the Boston Consulting Group developed a portfolio performance framework.
3. Segmentation, targeting and positioning are interrelated activities which are important to achieving a successful Marketing Mix. Discuss these concepts in theory and give practical examples of how they can be applied to one industry of your choice. Examples of an industry you might choose: fashion for men, or personal care products (shampoo, shavers etc.), or pet products, or toys, or vehicles, or furniture, or fashion for women, or financial services, or beverages, or baby products, or snack foods or another industry.
4. Marketing decision makers in a firm must constantly monitor competitors' activities - their products, prices, distribution, and promotional effort.
5. Good market research and environmental scanning forms the basis of success for other related marketing activities. Discuss the theory and then give practical examples of what types of market research and environmental scanning a company like Domino's Pizza should do and explain why.
6. Why is it important to do market research and adjust the marketing mix when entering into a foreign market? Explain the theory and then give practical examples of how some companies have already adjusted their marketing mix in foreign markets. Also, explain what advice you would give the marketing team of "Vegemite" - if they wanted to launch this product in a foreign market such as South Africa (or a market of your choice), where people do not know the product/brand.
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Explain the super predator myth
: During the 1990s and into the 2000s a juvenile super predator myth drove statutory and policy development throughout the nation. Using federal or state government publications and/or peer reviewed journal articles: Explain the super predator myth
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Identify recent new-product launches or promotional campaign
: Go to Nestlé's Australian web site (www.nestle.com.au). Review its latest news and the Peter's brand page to identify recent new-product launches or promotional campaigns. Which segments of the market are these products/campaigns aimed at? Do you ..
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What is expected interest cost and month-end balance on cds
: If current rates are 2 percent, what is the expected interest cost and month-end balance on your CDs? what are some examples of criteria you would be looking for in this process?
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Describe how the mammalian immune system responds
: Describe how the mammalian immune system responds to (i) a laceration, such as an injury from falling on a barbed-wire fence, and (ii) a viral infection.
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Concept of perceived value and its importance
: Discuss the concept of perceived value and its importance to consumer behavior and marketing. Discuss the theory and then give practical examples of how customers perceive various brands and how this impacts on their behavior.
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Which type of immunity produces lifelong immunity
: Outline the types of immunity? Which type of immunity produces lifelong immunity? Which type of immunoglobulin is present with this type of immunity?
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Student employment services, ses
: Student Employment Services, SES, is an organization dedicated to finding employment for newly qualified students. At the end of each academic year the company advertises its services to students graduating from local colleges and universities.
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Are you in compliance with lcr
: Your liquidity profile is comprised of $25 billion in U.S. Treasuries and $20 billion in Freddie Mac MBS. Are you in compliance with LCR?
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Implement and control marketing strategies
: A successful brand relies on the ability to plan, implement and control marketing strategies. You are to compile and present a marketing plan for your own business.
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