Compute attitudes for both consumers

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Reference no: EM13733801

• Compute attitudes for both consumers.
• Which consumer likes the product more and why?
• For the knowledgeable consumer, which attribute(s) need improvement?
• For the consumer who knows little about the product, which attribute(s) need improvement?
• Explain how to influence b and how to influence e for consumer A and for consumer B 

Reference no: EM13733801

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