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Compare the corporate reputation scores in Exhibit 7.2 with the brand valuations in Exhibit 7.4. Why does Apple sit at the top of both lists? How has the company used good branding and positioning strategy to achieve this result? How is it that Wells Fargo can have a very high brand valuation, but a very low corporate reputation score?
1.how does effective communication incorporate the basic elements of communication?2.how do the basic elements of
In the consumer market, describe the marketing channels that you would make use of (i.e. Direct, Retailer, Wholesaler, Agent/Broker). Provide your rationale for the above
1starting in september your company plans to increase the monthly fees it charges to its clients. you are drafting a
What are the stages involved in strategic marketing plan supporting with a diagram?
1q. how can this information system benefit the skydiving student?2q. how can this information system benefit skydive
Who in a working-class family typically plays the role of the family financial officer? Use income, education, and length of marriage to discuss when this officer will become more likely to use syncratic decision making.
write a double-spaced three-page research article on the instances of ethical breaches in corporate labor relations.
Brand awareness in marketplace in the 14th year will maintain above 70%, while also finding new innovative ideas to increase brand recognition
find two competing products or services that aim at different market segments. ideally one of these should be a
Describe your process of evaluating feedback from decisions you made in the environment. Provide four (4) examples where you made a decision, analyzed the environmental/competitive response, and adjusted your strategy
Report on advantages and disadvantages of analyzing web statistics
Briefly describe the company and product you have chosen, and why you chose it. Then explain what type of product it is based on the classifications from Richardson and Gosnay (2010).
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