Compare the attractiveness of the architectural series

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Reference no: EM13966806

Book name: Strategic Marketing Problems: Cases and Comments, 13 th edition by Roger A Kerin and Robert A. Peterson. Published by Pearson.

(Sonance case)

1- If were a delaer and could only select one brand to sell, would it be Speakercraft or Sonance Original Series? Be specific as to why

2- Compute the number of units that needed to be sold and the sales dollars required for the proposed new Sonance products: iPort, Architectural Series priced at $750.00, and Architectural Series priced at $2,500.00.

3- Compare the attractiveness of the Architectural Series offered priced at $750 to the Architectural Series priced at $2,500 to dealers and installers.

4- How should Sonance reformulate their marketing strategy? Please be specific as to your recommendations regarding new products to offer, distribution channels to use, price to charge, and promotion efforts.

Reference no: EM13966806

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