Company break-even point in total sales revenue

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Reference no: EM13856435

Jay Yang, EMBA-GA alumnus, is COO of Hen Hao Corporation. Answering his iPhone, his Board Chairman says:

"Jay. Those pesky Sarbanes-Oxley and Dodd-Frank things are causing our board members to ask more questions."

"Today two called asking for our break-even, and which product is most profitable."

"I'm sure you can handle it. By the way, we'll need answers by tomorrow morning's Board meeting at 9 am."

Hen Hao Corporation manufactures three different products in one facility.

Annual data are below:

 

Product A

Product B

Product C

Unit sales volumes

100,000

400,000

500,000

Unit sales prices

¥1.60

¥1.20

¥0.70

Variable costs per unit

¥0.75

¥0.85

¥0.30

Total Fixed Costs = ¥400,000 per year

Market conditions for all three products are highly competitive, so the company can't raise its prices without losing many  customers.

Required:

1. What is the company's break-even point in total sales revenue? What are your assumptions?

2. Of the total fixed costs, ¥20,000 could be avoided if product A were dropped, ¥30,000 could be avoided if product B were dropped, and ¥110,000 could be avoided if product C were dropped. The remaining fixed costs ¥240,000 (the CEO's salary) can be avoided only by going out of business entirely. What is the break-even quantity for each product? If the company operates at exactly this break-even for every product, what is the overall
profit?

3. Which product is most profitable? Least profitable?

4. Should the least profitable product be dropped?

Reference no: EM13856435

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