Combination of policy instruments

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Reference no: EM1382148

The marketing mix can be described as a particular combination of policy instruments that are integrated to form a certain marketing strategy that will enable a transport enterprise to compete in a particular segment''.using this statement as a background how will u go about:compiling a marketing mix for an airline, given that the airline chose Johannesburg-cape town as its target market?

Reference no: EM1382148

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