Briefly describe the major trends affecting the advertising

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Promotional Strategies

1- Briefly describe the major trends affecting the advertising and promotion industry Which of these do you think is the most important and impactful? Why?

2. Do you think the increasing independence and control consumers gain through new technologies like TiVo, iPads, and smartphones will make advertising and product branding more or less important? Explain.

Reference no: EM131225165

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