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Take on the role of a brand manager. Then consider that the population of the United States is changing (yet again). One of the big trends is that most new immigrants are non-European and have limited English-language skills.
? Discuss how you can use these population shifts as an opportunity for your brand by adjusting each part of the brand's marketing mix (that is its product, price, place and promotion).
(Note: Obviously the first thing a brand can do is speak to these new groups in their own language, and this is a good approach for the brand's marketing communication. However be sure to focus on how marketing managers, given these demographic shifts, can adjust each part of the marketing mix (product, price, place, promotion and positioning) to create opportunity and growth for their brands. Move beyond adjusting just the promotional part of the marketing mix.)
The Beasley Company has been experiencing declining earnings, but has just declared a 50% salary rise for its top executives. A dissident group of shareholder wants to oust the existing board of directors.
What implications do these changes have for employee motivation and involvement in organization? What lessons must people seeking jobs learn from experiences of these employees?
You are considering investing in a project with the following possible outcomes: Calculate the expected rate of return and standard deviation of returns for this investment.
Consider a 8.80 percent coupon bond with five years to maturity and a current price of $956.20. Suppose the yield on the bond suddenly increases by 2 percent.
you are considering purchasing shares in a mutual fund. in detail what are three advantages and three disadvantages of
What situations exist where a multiple (more than two) group comparison would be appropriate? (Note: Situations could relate to your work, home life, social groups, etc.). Create a null and alternate hypothesis for one of these issues. What woul..
Find a recent news article concerning a whistle blower. What was the issue? What was the outcome? How could it have been handled differently? Please provide a link to the article.
You have $42,180.53 in a brokerage account, and you plan to deposit an additional $5,000 at the end of every future year until you account totals $250,000. You expect to earn 12% annually on the account. How many years will it take you to reach ..
last year artworks inc. paid a dividend of 3.50. you anticipate that the companys growth rate is 10 percent and have a
the ACCT300 Commissioner authorized a special loan contract with Astros Company, whereby Astros Company would borrow $125,000 at 9% interest. Conditions of the agreement require the repayment of the loan with seven yearly payments,
Explain how you can use the time value of money concept in stock valuation? What's the Dividend Discount Model mean?
You are buying a sofa. You will pay $200 today and make three consecutive annual payments of $300 in the future. The real rate of return is 14.1 percent, and the expected inflation rate is 4 percent. What is the actual price of the sofa?
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