Brand marketing mix
Course:- Finance Basics
Reference No.:- EM13892716

Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Finance Basics

Take on the role of a brand manager. Then consider that the population of the United States is changing (yet again). One of the big trends is that most new immigrants are non-European and have limited English-language skills.

? Discuss how you can use these population shifts as an opportunity for your brand by adjusting each part of the brand's marketing mix (that is its product, price, place and promotion).

(Note: Obviously the first thing a brand can do is speak to these new groups in their own language, and this is a good approach for the brand's marketing communication. However be sure to focus on how marketing managers, given these demographic shifts, can adjust each part of the marketing mix (product, price, place, promotion and positioning) to create opportunity and growth for their brands. Move beyond adjusting just the promotional part of the marketing mix.)

Put your comment

Ask Question & Get Answers from Experts
Browse some more (Finance Basics) Materials
How do you interpret the cultural values of the region? Review the following dimensions discussed in this chapter: individualism, time orientation, power distance, uncertain
At the beginning of the year, a firm has current assets of $328 and current liabilities of $232. At the end of the year, the current assets are $493 and the current liabilit
Elliott uses the CAPM to estimate its cost of common equity, rs, and estimates that the risk-free rate is 5%, the market risk premium is 6%, and its tax rate is 40%. Elliott
Its profit margin is forecasted to be 5%, and the forecasted retention ratio is 30%. Use the AFN equation to forecast the additional funds Carter will need for the coming ye
Solve for the unknown number of years in each of the following (Enter rounded answers as directed, but do not use the rounded numbers in intermediate calculations. Round you
Shock Electronics sells portable heaters for 25 dollar per unit, and the variable cost to produce them is $17. Mr. Amps estimates that the fixed expenses are $96,000.
Explain how the Asian crisis would have affected the returns to a U.S. firm investing in the Asian stock markets as a means of international diversification. (See the chapter
The CFO estimates that a proposed expansion would require an investment of $3.4 million. What is the WACC for the funds Klose will be raising? Round your answer to two decim