Betting on a proprietary standard

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Michelle Dam row of Polycom notes Cisco is betting on a proprietary standard for its telepresence product, while competitors are going with inter operability. Do you agree with Cisco's strategy? Why or why not? Defend your answer.

Reference no: EM131090489

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Betting on a proprietary standard : Michelle Dam row of Polycom notes Cisco is betting on a proprietary standard for its telepresence product, while competitors are going with inter operability. Do you agree with Cisco's strategy? Why or why not? Defend your answer.
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