Best measures of actual and potential value-customer bases

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What are likely to be the best measures of actual and potential value for each of the listed customer bases?

· Customers for a B2B electronics components distributor

· Customers for a dry cleaner

· Customers for an automobile manufacturer; for an automobile dealer

· Customers for a large regional supermarket chain

· Customers for Disney World; for Six Flags; for Club Med

· Customers for CNN; for HBO (Caution: They're different. CNN sells viewers to advertisers while HBO sells programming to viewers.)

Reference no: EM13266665

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