Already have an account? Get multiple benefits of using own account!
Login in your account..!
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Review a local, small business and determine how they are using the 4Ps. In 2-3 pages, evaluate how effective their positioning is in relation to the 4Ps you outline. My 4Ps outline: Are the 4Ps no longer relevant? If they are, are they only relevant to certain industries, channels, or products? Which ones? Are the 4Cs able to replace the 4Ps in every business environment? I would say yes! A marketing plan doesn't have a base without the 4P's. How they are defined may have changed over the years but the essence of the marketing mix is still very much the building blocks of any good marketing plan. Yes, they are relevant in certain industries such as retail industry, and electronic industry. Certain channels such as personal selling, sales promotion, public relations, direct mail, trade fairs and exhibitions, advertising and sponsorship. Also certain products like computers, and phones. Yes, and no the 4Cs are and are not able to replace the 4Ps in every business environment. Certain businesses use the 4P model when they are planning a new venture, or evaluating an existing offer, to optimize the impact with your target market. The 4Cs, critically questioned on every marketing activity will guide in making marketing investments profitable, with focus on customers' acquisition and retention. The 4C's set an example on how most marketing department do or should aim to do.
Is a large discrepancy between executive pay and that of the average worker unfair to the worker? Is it unfair to increase a CEO's compensation at the same time that he or she
Explain why decision making is a distinct management function and why it is linked to all other management functions. Identify the three managerial decision classifications an
For winners of califonia supperlotto plus, the choice is between a lump sum and annual payments that increase from 2.5% for the first year to 2.7% for the second year and then
Blackburn, Inc., an equipment manufacturer in Nashville, has submitted a sample cut-off valve to improve your manufacturing process. Your process engineering department has co
All companies have strengths, weaknesses, opportunities and threats. Bulk purchasing discounts are one of the principal advantages for franchisors. Franchisees suffer from a r
A venture capitalist company had invested in five new businesses during the last year. The results at the end of one year were as follows: Business A: Loss $500,000, Business
You are to develop a rationale and procedure for identifying people for inclusion in an anticipated layoff. This must use some process other than straight institutional senior
Create a source selection matrix and use it to select the optimal supplier. Address each of the following: Identify a real or hypothetical project (like a project to resurfac
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd