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Review a local, small business and determine how they are using the 4Ps. In 2-3 pages, evaluate how effective their positioning is in relation to the 4Ps you outline. My 4Ps outline: Are the 4Ps no longer relevant? If they are, are they only relevant to certain industries, channels, or products? Which ones? Are the 4Cs able to replace the 4Ps in every business environment? I would say yes! A marketing plan doesn't have a base without the 4P's. How they are defined may have changed over the years but the essence of the marketing mix is still very much the building blocks of any good marketing plan. Yes, they are relevant in certain industries such as retail industry, and electronic industry. Certain channels such as personal selling, sales promotion, public relations, direct mail, trade fairs and exhibitions, advertising and sponsorship. Also certain products like computers, and phones. Yes, and no the 4Cs are and are not able to replace the 4Ps in every business environment. Certain businesses use the 4P model when they are planning a new venture, or evaluating an existing offer, to optimize the impact with your target market. The 4Cs, critically questioned on every marketing activity will guide in making marketing investments profitable, with focus on customers' acquisition and retention. The 4C's set an example on how most marketing department do or should aim to do.
The Notsognu Corporation has four major suppliers that supply each of their three assembly plants. Set up the initial table to solve this problem using the Transportation Method. What is the total transportation cost for this initial solution.
Reasonable criteria for ethical judgment include all of the following EXCEPT: An effective technical communicator does all of the following EXCEPT: An example of an ethical abuse in technical communication is:
What is corporate governance? What role does corporate governance play in strategic planning? Why is it important? Explain your answer and provide an example.
Discuss why variable pay for performance plans have become popular and what elements are needed to make them successful.
Draw on planning and organizing concepts in the textbook and external sources. Take into account the people and facts described in the Case Incident.
The federal government is involved in the oversight of labor practices in the United States. What is the Department of Labor and how is it involved in labor relations specifically as it pertains to unions? SOURCE
Steve is renting a property from billy, one evening steve tripped and fell down the stairs. the issue is that one of the stairs in the common area was faulty. Billy knew about the stair, but he had never got around to fixing it. What causes of action..
Why is succession planning important? How do large businesses do it and how to small business handle it?
The book discusses several types of flexible schedules that can be offered to employees. Compare and contrast these, citing advantages and disadvantages of each.
As a consumer, how do you feel about receiving targeted ads on your mobile? What might the marketing manager be sensitive to when using this medium?
What organizational structure has it developed? Considering the three legs of the strategy tripod, evaluate the "strategic fit" and alignment of the MNE's strategy-structure multinational approach?
List the types of potential segmenting dimensions and explain which you would try to apply first, second and third in a particular situation. If the nature of the situation would affect your answer, explain how.
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