Analyze the strategic manner

Assignment Help Other Subject
Reference no: EM13837578

Select one (1) of the following categories of products to research: sports apparel, automobiles, home furnishings, or televisions. Use the Internet to research at least two (2) companies within the selected product category. Take note of the leading companies in this product group, as well as the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use. Write a six to eight (6) page paper in which you:

  1. Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected.
  2. Recommend two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendations.
  3. Propose two (2) uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Provide a rationale for your response.
  4. Analyze the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives. Suggest two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response.
  5. Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium.
  6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource. 

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. 

The specific course learning outcomes associated with this assignment are:

  • Apply the core marketing concepts and marketing orientation to develop viable marketing strategies that fit a variety of market environments, domestic and international.
  • Analyze information technology applications and the application of decision support systems to gain a competitive advantage and more effectively control operations.
  • Use technology and information resources to research issues in contemporary business.
  • Write clearly and concisely about contemporary business using proper writing mechanics.

Verified Expert

Reference no: EM13837578

Discuss the core security mechanisms windows implements

An attacker seeks to view the contents of a specific Microsoft Word document file to which they do not have any kind of access. Discuss the core security mechanisms Windows im

How spiritual development can counter the effects of trauma

Explain in detail (using course readings/presentations from this module/week) how trauma can affect development, more specifically neural development. Discuss how spiritual

Which drug has the greatest margin of safety

The Controlled Substances Act of 1970 categorized drugs such as morphine and meperidine as Schedule _______ drugs. Given the following information for three new drugs, which d

People of all races and nationalities

How can Islam or any similar religion resolve the tension between the universal and the particular? How can it (or any other faith) be a religion for people of all races and

What three points will you emphasize the most and why

Earl Whitecloud is an American high-school student. He is constantly teased and bullied by his classmates because he occasionally wears clothing that represents his Native-A

How are you able to use film theory to find meaning in movie

ENG225- How has this changed the way you view movies? How are you able to use film theory and criticism to find and interpret meaning in movies? In what ways has this course c

World view of ruthless and unending competition for property

How many electrons would be needed to fill the outermost electron shell of an atom with an atomic number of 8? The world view of ruthless and unending competition for property

Address issues of early childhood education governance

Identify and describe which of the five issues presented at the end of Chapter One possess the greatest challenge to building authority and accountability into governance enti

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd