Analyze behavior and reactions of the consumer

Assignment Help Other Subject
Reference no: EM13760372

The goal for the milestone is to analyze behavior and reactions of the consumer, not the ads. The final paper requirements include an analysis of the advertisements. Identify two contrasting television, magazine or internet advertisements that use humorous and emotional appeals.  In Week 4, interview two people and measure the impact these advertisements had on them. In Week six, analyze the consumer behaviors and reactions in a formal paper; including concepts, theories and applications from the text.

Deliverable

Milestone

The Milestone assignment is a consumer behavior analysis exercise. The goal is to analyze behavior and reactions of the consumer, not the ads. You will select two print ads or commercials for the interview.

Prior to doing the interviews for this Milestone assigment, carefully read through the requirements for the Final Paper, below.  Write up the notes from your interviews. This should be about 2 pages. It should include the questions and the interviewees' responses. Include any additional observations you made during the interview. You will base your final paper's write-up and analysis on these notes.

For your interview, talk to at least two individuals who are not enrolled in this course. Interview them by finding out their reactions to the following:  

  • Awareness of these advertisements
  • Recall of the brands advertised
  • Recall of the relevant information
  • Liking of the advertisement
  • Preference for the brand advertised

To summarize, your Milestone assignment must include the following two parts:

  • The interview of the two selected individuals with answers and results.
  • A 2 page analysis consisting of note and observations during the interview. The analysis must be written in APA or MLA (your instructor will specify which format) and the student must cite the interviews as well as the textbook.

Verified Expert

Reference no: EM13760372

Evaluate how ethical concerns in real estate appraising

Evaluate how ethical concerns in real estate appraising may have contributed to the magnitude of the recent recession and how these concerns have changed the industry since

Created the religion of humanity

August Comte created the Religion of Humanity. He had desciples (i.e., John Stewart Mill, and George Sarton) that followed his works, but I can not find if these people, or ot

Illustrate how climate affects architectural design

Fathy offers several examples that illustrate how climate affects architectural design. What problems can arise from ignoring this relationship? What does this suggest abo

Explain relationships between humans and group of humans

Sole proprietorship can often find itself in owner-operator business or managed as a larger business. In either case, owners are busy. Campin, Barraket, and Luke (2012) argu

Binomially distributed with parameters

1. Let X be binomially distributed with parameters n and p. Show that as k goes from 0 to n, P(X = k) increases monotonically, then decreases monotonically reaching its larg

What makes you the best candidate for this opportunity

How will you organize the plan so the organization can change effectively and efficiently?What will most likely transform the organization in the given scenario (i.e., struc

Discuss the best way to develop-introduce-regulate

Discuss the best way to develop, introduce, regulate, provide access, and pay for new health technologies in the 21st century. Provide at least one example from popular press

Ethical issues related to the supervisor

For this assignment, you will refer to the Course Case Study. Reread the case study, looking specifically at issues related to clinical supervision. Examine the ACA's ethica

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd