Analyze behavior and reactions of the consumer

Assignment Help Other Subject
Reference no: EM13760372

The goal for the milestone is to analyze behavior and reactions of the consumer, not the ads. The final paper requirements include an analysis of the advertisements. Identify two contrasting television, magazine or internet advertisements that use humorous and emotional appeals.  In Week 4, interview two people and measure the impact these advertisements had on them. In Week six, analyze the consumer behaviors and reactions in a formal paper; including concepts, theories and applications from the text.

Deliverable

Milestone

The Milestone assignment is a consumer behavior analysis exercise. The goal is to analyze behavior and reactions of the consumer, not the ads. You will select two print ads or commercials for the interview.

Prior to doing the interviews for this Milestone assigment, carefully read through the requirements for the Final Paper, below.  Write up the notes from your interviews. This should be about 2 pages. It should include the questions and the interviewees' responses. Include any additional observations you made during the interview. You will base your final paper's write-up and analysis on these notes.

For your interview, talk to at least two individuals who are not enrolled in this course. Interview them by finding out their reactions to the following:  

  • Awareness of these advertisements
  • Recall of the brands advertised
  • Recall of the relevant information
  • Liking of the advertisement
  • Preference for the brand advertised

To summarize, your Milestone assignment must include the following two parts:

  • The interview of the two selected individuals with answers and results.
  • A 2 page analysis consisting of note and observations during the interview. The analysis must be written in APA or MLA (your instructor will specify which format) and the student must cite the interviews as well as the textbook.

Verified Expert

Reference no: EM13760372

Explain the purpose of product labeling

The purpose of product labeling, Product labeling requirements. Access the CSU Online Library for the additional resources. Be creative and add photos, images or other supple

What you know about swot to come up with a plan

Use the information from your policy planning interviews and what you know about SWOT (use this table for more info-- http://www.umt.edu/it/strategicplan/swot.php ) to come

Characteristics of comedy in various plays

This posting identifies examples of the following characteristics of comedy in various plays' films, or television shows: suspension of natural laws, contrast between the so

Describe the different stages of the product life cycle

Discuss the different stages of the product life cycle. Pick one product and discuss its stage as it relates to the product life cycle. Make note of advertising and sales du

Conclusions from inductive argument-operational definition

The conclusions from inductive arguments follow with some degree of probability. Match the follow vocabulary with its operational definition. If a deductive argument is struct

Major factors impacting the increase in obesity

Identify the two major factors impacting the increase in obesity? give two examples of how the built environment contributes to increased sedentary behavior of adolescents? g

Current industry trends to generate ideas for future product

A marketer is trying to learn about current industry trends to generate ideas for future products. He has purchased several reports from industry organizations and has done so

Minimize your travel expenditures

You have been hired by the Mid-Atlantic division of Mc Donald's restaurant corporation to improve relations with their wholesale suppliers of chicken meat. Where should you go

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd