Analysts think soft drink companies should develop products

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Reference no: EM13901240

Some industry analysts think soft drink companies should develop products that will bring new customers into the market rather than just creating variants on the old. They warned that products such as Coke Zero will cannibalize lost market share from the other soft drink categories instead of increasing the number of consumers overall. Which Coca-Cola products are most likely to lose customers to Coke Zero?

Reference no: EM13901240

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