Analysis of coca-cola

Assignment Help Management Theories
Reference no: EM13321443

75 words only 

Please read my earlier comment on critiquing the BCG. The BCG is a given component; the critique must be between your chosen matrix and another learner's chosen different matrix.Read one of the learner’s post and critique their choice of matrix( different than yours). Sell them on your choice by comparing your matrix to their own

Interactive #2 Unit 3 Week 6 

Is the Boston Consulting Group (BCG) matrix reliable? Why/why not?

The BCG matrix is very reliable realizing the restraints it may present. The fact is that it is easy to understand and easy to perform which gives it an advantage over other matrices ("BCG Matrix," 2013). It is a matrix based on the growth rate and market share of a product or company and is used to evaluate the potential of that entity and should it be kept or sold ("BCG Matrix," 2013). There are some areas that could present issues since it can simplify a situation which does not lead to good analysis ("BCG Matrix," 2013). The fact that it deals simply with market share and growth rate can be viewed as a limitation of this matrix ("Advantages/Disadvantages BCG Matrix," 2014). With that being said knowing these restrictions going into an analysis allows companies to use the experience curve to its advantage and provides a base for companies to choose and prepare for future actions, which makes it reliable and practical ("Advantages/Disadvantages BCG Matrix," 2014).

Analysis of Coca-Cola (Cash Cow) and Dasani (Star)

 The BCG Matrix is divided into four sectors; cash cows, stars, question marks, and dogs. The soft drink Coca-Cola is a cash cow for the Coca-Cola Company as it has been the number one selling soft drink basically forever and currently has a 17% market share of all soda sales (Hartlaub, 2014), (Said, 2013). The cash cow in a company is one of the most profitable brands and should ‘milked’ to deliver as much cash as possible which some of that can then be used to support stars ("BCG Matrix," 2013).

 A star in Coca-Cola’s portfolio would be their bottled water Dasani which has had double digit growth in the last several quarters (Blanc, 2014). Dasani fits this sector as it has a high growth rate and has an 18% market share of bottled in the US (Trefis Team, 2014). Using cash from Coca-Cola to invest in Dasani has the potential to make it another cash cow according to the BCG Matrix ("BCG Matrix," 2013). This seems to be a reliable and fast way to analyze two products in Coca-Cola’s portfolio and provides good direction in relation to the deliverables of the BCG Matrix.

Reference no: EM13321443

Need the sensitivity diagram and analysis for the nature

Jerry Smith is thinking about opening a bicycle shop in his hometown. Jerry loves to take his own bike on 50-mile trip with his friends, but he believes that any small bus

What are the limitations of using break-even point

We are attempting to develop a break-even for a capitation contract with a major HMO. What are the limitations of using break-even point, and how would you incorporate this p

Assessment development at valtera

Assessment Development at Valtera describes how Valtera developed an assessment system to enable its retail merchandising client to hire better employees to enhance the execut

Issues of knowledge management systems

KNOWLEDGE MANAGEMENT - ECM34KM - You are required to produce a work proposal briefing the expected deliverables, approach towards the solution, potential risks and timeline.

Develop a classroom and communication management plan

ELM-510 Classroom and Communication Management Plan. Using the "Class Profile" document, choose a grade level and develop a comprehensive classroom and communication manageme

Different ways that firms try to develop innovations

Discuss some different ways that firms try to develop innovations. For each method that you identify,provide a specific example of a product that was developed following this

The integrated products corporation

The Integrated Products Corporation(IPC) manufacture resins. The company installed what is called TQM last year. The purpose of the new program was to involve everyone from

Analysis on apple inc.pest on disney

I need two papers on:PEST Analysis on Apple INC.PEST Analysis on Disney. The two papers have the same requirements:- No references are required (internet research)- Covers

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd