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Your task is to develop an Integrated Marketing Communications plan for a product - real or created. It must compete in the real world. The focus of the project should be the IMC plan. Please demonstrate an understanding of the environment within which it competes, but the emphasis will be on how you plan to promote your product or service. Examples of the promotion tools will enhance you mark as well as elements of creativity.
Acme Inc. owns a small building worth $250,000. The firm can purchase full insurance for the risk of any physical damage to this building for a premium of $10,000. Assume th
In this exercise, you will experiment with electronic shopping and compare alternative e-commerce sites. First, select a category of product widely available on the Web, suc
Develop Projected Financial Statements that fully assess and evaluate the impact of the proposed strategy. This should include a projected income statement, balance sheet, a
To what extent are the tasks sequentially dependent? Example: Again, when building a house, the kitchen exhaust fan should be installed before the attic is insulated; but i
They have cracked the code on a very significant opportunity." Eric Lefkofsky, who chairs Groupon's board said, "The numbers got crazy a long time ago, and they keep getting c
Do the lower federal courts have the authority to determine the constitutionality of Title II of the Civil Rights Act? What court has the ultimate authority to determine the
According to research, which of the following is a primary concern of Chinese managers? All of the following are reasons that firms install human resource information systems
Jim Reed had adopted a very loose working capital policy with higher current assets than industry averages. If he tightens his working capital policy to the averages, what a
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