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As the promotional manager for a new line of cosmetics targeted to preteen girls, you have been assigned the task of deciding which promotional mix elements—advertising, public relations, sales promotion, and personal selling—should be used in promoting it. Your budget for promoting the preteen cosmetics line is limited. Write a promotional plan explaining your choice of promotional mix elements given the nature of the product, the stage in the product life cycle, target market characteristics, type of buying decision, available funds, and pull or push strategy.
A recent Gallup poll of 519 adults who flew in the past year (published in The Economist, June 16, 2007, p. 6) found the following their number 1 complaints about flying: cram
The Majestic Corporation has an Opportunity to replace a machine with a new $10,000 unit that is expected to last for 10 years (no salvage) and save the firm $4,000 per year i
Hanjuan Jin, a citizen of the People's Republic of China, began working at Motorola in 1998. He worked as a software engineer in a division that created proprietary standards
Explain why most business firms utilize litigation as a last resort fro dispute resolution. Suggest at least 2 options for avoiding a trip to court and why those options are p
Yet product features are among the easiest-to-imitate bases of product differentiation and thus among the least likely bases of product differentiation to be a source of susta
The following quantity discount is offered to a company that purchases 120,000 units of the product annually. Order Quantity Price per Unit 0–1999 $50 2000–3999 $49 4000 or mo
Product A is assembled from two units of S1 and three units of S2. S1 is made of one unit of C1, four units of C2, and one unit of C3. S2 is made of three units of C2 and two
You are designing a grocery delivery business. Via the internet, your company will offer staples and frozen foods in a large metropolitan area and then deliver them within a c
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