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Most clients want a quick and easy answer to the question of whether an IMC program works. Advertising professionals, however, tend to believe that a sales-only approach to evaluation is not appropriate. (a) Why do they feel that way? (b) If you were helping an agency prepare for a presentation on its campaign results, what would you suggest the agency say to explain away the idea that you can evaluate a campaign with a single sales measure?
Give some examples of absolute and qualified privilege with regard to invasion of privacy and defamation as they may occur in the workplace. Explain your answer and please conduct research to support your findings, citing at least one scholarly resou..
Whenever you have a conflict with a co-worker, fellow student, or family member what strategy have you found to be most effevtive in resolving the situation? Why do you think this strategy is effective?
An industrial food processor needs to design a product layout for a new line of frozen pizza. The company plans to use this new production line eight hours a day in order to meet projected demand of 1,200 pizzas per day. Calculate the cycle time of t..
Compute a weighted 3-month moving average forecast for months 4 through 9. Assign weights of .55, .33 also .12 to months in sequence, starting with most recent month. Compare two forecasts by using MAD. Which forecast appears to be more accurate.
Under what circumstances should a company's management team give serious consideration to bidding aggressively to win contracts to supply private-label footwear to chain retailers in a particular geographic region? When the company's market share for..
Assisted me last week and was wondering if you could help me out once again. Exact same simply needs to address the questions asked and have at least 2 sources in APA format. If you're up for this one then will have at least 2 more coming up. P..
Knight, Inc., has issued a three-year bond that pays a coupon of 5.00 percent. Coupon payments are made semiannually. Given the market rate of interest of 3.70 percent.
What is the probability that a caller will get a busy signal? (Hint: Solve for log K or ln K using trial and error.) What is the probability that a customer will be put on hold?
How does leadership that lacks the promotion of system thinking or just culture contribute to medical errors? Explain. Provide examples and evidence to support your ideas.
If this were a totally coordinated supply chain (for example, the same firm owned the manufacturing company, the distributor and the retailer like, say an Apple store), what would be the optimal stocking level?
Making a new product takes 4 processes: Process 1 takes 5 minutes and has 5 machines and has a cycle time of 1 minute. Process 2 takes 8 minutes and has 2 machines and has a cycle time of 4 minutes. Process 3 takes 3 minutes and has one machine and h..
How would you try to secure funding for a resume writing service? Do you believe it would be more difficult considering it focuses on a struggling component of the economy during a recession? Why with examples
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