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As marketers increasingly tailor marketing programs to target market segments, some critics have denounced these efforts as exploitive. They see the preponderance of billboards advertising cigarettes and alcohol in low-income urban areas as taking advantage of a vulnerable market segment. Critics can be especially harsh in evaluating marketing programs that target African Americans and other minority groups, claiming they often employ stereotypes and inappropriate depictions. Others counter that targeting and positioning is critical to marketing, and that these marketing programs are an attempt to be relevant to a certain consumer group.
Take a position: Targeting minorities is exploitive versus Targeting minorities is a sound business practice.
For a normal good, the income and substitution effects
Evaluate the arguments for and against protection and state which one (free market or protectionism) is more beneficial to a country.
Draw the average and marginal revenue curves and the average and marginal cost curves. What are the monopolist’s prot-maximizing price and quantity? What is the resulting prot? Calculate the firm’s degree of monopoly power using the Lerner index.
Explain the difference between normative and positive economics. Determine which of these statements are normative and which are positive and explain why you place them in the normative or positive category.
The Chaplin Company issued bonds several years ago with a 6.5% coupon rate and semi-annual coupon payments. If the bonds have 12 years to maturity and Charlie requires a 4.75% rate of return for this type of investment, what is the value of the bonds..
Technology transfer in the Solow model: One explanation for China’s rapid economic growth during the past several decades is its expansion of policies that encourage “technology transfer.” Draw a graph showing what happens to output in China over tim..
Suppose you live in the United States and plan a vacation in London. You want to find the least expensive airfare ticket, so you request quotes from Independence Airline (a U.S. airline) and Queen's Airways (a U.K. airline). The following table shows..
Among the types of costs faced by a firm (short-run costs, fixed and variable, as well as long-run costs), how cutting cost can be accomplished? What are some specific examples of how firms have used technology to lower costs?
A shareholders' group, in lodging a protest, claimed that the mean tenure for a chief executive office was at least nine years. A survey of companies reported in the Wall Street Journal found a sample mean tenure time of 7.27 years with a standard de..
with the aid of a diagram explain how a floating exchange rate is determined. Explain how will a depreciation of the rand influence our exports and imports.
Suppose a monopolist faces demand of Q = 300 – 2P and has a total cost curve of TC = 75Q + Q2. What is the firm’s marginal revenue? What is the firm’s marginal cost? Find the firm’s profit-maximizing price and profit.
Explain how would Margaret's indifference map look like. What is the Marginal Rate of Substitution (MRSA,B) between good A and B.
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